With marketing, there is never any ‘right answer’. At Tri-Point, we work hard to research and come up with fresh ways to help your business with it’s own Modesto marketing. Your business is distinct, and so are the products and services you offer. The Central Valley as a whole is quite a distinctive place in regards to where we live and what the area is known for. We find that many businesses in The Valley love the community feel of the area, but are sometimes confused and perplexed on the best way to market to their demographic. Since The Valley is somewhat vast and there are remote areas, it can be hard deciding the best way to spend a marketing budget. We love helping other business owners, so we created a quick guide that will jumpstart you into action to work on successfully marketing your business in Modesto and the Central Valley as a whole.
Local Magazines & Publications
Modesto and the Tri-Valley are growingly becoming more and more popular for families and those that want to settle down somewhere more permanently for a while. Because of this, there are several local magazines and publications that have made a name for themselves and are commonly distributed around the area and have become increasingly popular with the expedied growth in the area. One such magazine, ModestoView, has been around for many years and is notorious for having quality content that lets their readers know what has, and will be going on in and around Modesto. Another such magazine, Stanislaus Magazine, is similar to ModestoView, but is circularized in Stanislaus county and is not just focused in Modesto; a great choice if you are looking to reach people in a wider area. The final publication I wanted to mention is The Modesto Bee. The newspaper has been around for a long time and has a trusted and knowledgeable reader base. The Modesto Bee is a great place to advertise your business in Modesto, if you are a local (especially serviced based) business.
Search Engine Optimization
The greatest advantage of investing into content creation and SEO is the premise that you are investing into a business asset. Anything that your business can use as a potential to drive more customers to your website or retail space, is invaluable. Search Engine Optimization, or SEO, is the process of creating content (like a blog post), editing it in such a way that it pleases the search engines (like Google, Bing, etc.), and ensuring your website/web presence is optimized so that the search engines recognize your website and business as an authority in the content you create. This may sound like a tall order, but there are certain things search engines look for in your content that let them know what your content/business/website is about, and how authoritative it is. For example, the first step with any SEO content creation campaign, starts with keyword research. By itself, Google alone has a dizzying 63,000 search inquiries every second; this is why selecting the right keyword(s) and ensuring they are being used by your customers so they can find you, is the foundation for all of the content you create. The cardinal rule for any SEO or content creation is to have quality content. One report suggests that 60% of all content created is ‘clutter’ that does not contribute to a purchase decision or encourage the customer further down the sales funnel process. There are however, many other rules, guidles, and best practices when it comes to SEO. This is why a lot of businesses partner with an agency that has the knowledge, tools, and resources to create and optimize incredible content. Other equally important factors that will depend on where your website is ranked are things like having your website linked on other websites, blogs, news articles, ensuring meta descriptions, title tags, and correct and optimized, and so much more.
Social Media Advertising
I know social media is an overused buzzword that seems to get all the blame these days, but when you leverage social media to make your business more money, the phase suddenly becomes so much more tolerable. At Tri-Point, we do social media ads a bit differently and a lot better. After working with numerous agencies ourselves in the past, and always getting lackluster results, we wanted to change the approach to marketing with social media so that it was a much more fun and profitable venture. Our strategy is a three fold process. First, we set up strict rules so that only your target market will see your ads. Second, we create a compelling time sensitive offer ad (using Facebook’s and Instagram’s incredibly smart ad service platform) that is optimized to drive customers to take action. And finally, we re-show them the offer ad and various other ads so that if they do not take immediate action, they will learn more about your business, brand story, and why you deserve your customer’s business. Using this method, we have been able to increase conversions (weather it was email sign ups, visits to a location, or another action such as placing a phone call.) at staggering rates with clients who were previously unsuccessful with social media advertising. Of course, just the ad creation is not enough. We make sure all of your social and online presence is optimized and can easily be found by customers trying to satiate a need while on social media. If your interested in how we can recisly help your business, send us an email! We’ll provide you with a full in depth look at your online presence and what you can do to get more customers onto your website, and attracting new business.
Events & Partnering With Other Local Businesses
With so many local businesses in Modesto and the Tri Valley, there are a plethora of opportunities to partner with other businesses to advertise with and to make the most of local events to really get your business out there. Believe it or not, there are a lot of events that go on in Modesto and The Valley, which is a perfect opportunity to get the most out of local, Modesto marketing. It can be hard to pinpoint and organize your business for all of them, but if you and your team focus on a few events a year, local events are a great way to advertise your products/services. There are two lists we use at Tri-Point Marketing to see what is up and coming that could benefit from Modesto marketing for our local clients. Modesto View keeps an exhaustive list of both large and small events going on in the Tri Valley and the Visit Modesto website lists the larger more grandiose events. Another great way to market locally and to help out other Modesto businesses is to advertising on local theaters like the State Theater in Modesto or P. Wexford’s Pub, which is an ideal hangout spot when people are looking for something to do. For a bit of a bonus, and a bit of an off the wall suggestion, we also wanted to mention mailers. Mailers have been around for a long time and they do not have the ability to track and monitor who is seeing your offer, but if you have a very location dependant business like a restaurant or service business, mailers are still a solid option when attracting new leads.