Every business needs customers; and in this day and age, if you are not online, customers will certainly not be able to find you. So what are the websites every business should be on? This quick guide goes through the most important (and easiest) websites where you need to list your business. These five websites could be considered the big five as they will drive the most amount of traffic and customers to your business.
Why You Should Have A Google Business Page
(If there is one website every bussiness should be on, it’s Google)
It’s no secret that Google controls the dominant share of search traffic. As of January 2020, the best estimates put Google at the control of 73% of all web searches. Having an optimized and up to date Google Business listing is paramount for success in any industry. Creating your business listing on Google is fairly straight forward for most tech-savvy people but sometimes the options can be a bit daunting. To get started, head over to Google My Business and create your business page. If you already have a Google account, you can simply use your existing credentials to log on and get going. Be sure to download their app as well. That way, customers will be able to message you and your rankings will go up as Google likes businesses that engage with potential customers quickly and respectfully.
Getting On Bing
The second website every business should be on is Bing. Some may ask, well if Google controls the dominant share of the search engine market, why should I bother with Bing? Yes, it is true that Google controls a lot of search traffic, but not only will you get in front of more customers you would not have otherwise, adding backlinks to your website and ensuring your NAP (Name, Adress, Phone Number), is absolutely necessary for an effective SEO strategy to rank higher in the search results. Setting up your Bing directory is even easier if you already have your Google Business listing up as Bing can pull the data from Google so your inputs to set up your Bing Business will be very limited. To get started, head over to Bing Places to create an account.
Setting Up A Yelp Business Profile
Just like Bing and Google, customers use Yelp all the time to vet potential business they want to give their money to. In fact, businesses can see a 9% jump in revenue for every star earned; that’s pretty significant. Yelp definitely has its issues, and some business owners do not like doing business with Yelp, which I understand completely. However, just like Bing, you need to complete a business profile with Yelp so that your NAP will have more credibility to it, and you can easily add more backlinks pointing to your business with ease. Now, not all business will benefit from Yelp, but restaurants, and some B2C service based businesses should take it very sersly as you can be leaving literal dollars on the table if you do not have put effort into your Yelp presence. To get started, go over to Yelp for Business Owners and get started on your profile.
If you are like me, you also use an android device and stick to a PC, but you have to acknowledge the vast stretch and influence Apple has. Apple maps is how you get your business listed and in front of customers who use Apple devices. This is particularly important when it comes to mobile devices. Sure one can still use Google on a Mac, but as soon as someone searches for a business using an iPhone, the search defaults to Apple Maps (in regards to location). So, as I am not trying to sound like beating a dead horse, but getting your business listed on Apple Maps will ensure more reach for potential customers and will also help with your overall NAP and SEO just like all of the above-mentioned websites. Head over to Apple Maps Connect to get started. You will need an Apple ID if you do not already have one but it can be a set it and forget it service that you may only have to use the one time to create your business listing.
For the final website every business should be on, is Foursquare. Foursquare is similar to Yelp but provides a very unique social element to it that allows users to be more interactive with one another. You may remember Foursquare when it was new back in the 2010’s; well, it is still huge and boasts 3 billion visits a month. Like Apple Maps, listing your business on Foursquare is a great set it and forget it a platform where customers that use the app will have an overview of your business and you will just have to occasionally check on your listing every now and then to see how it is doing. And, you guessed it, having your business on Foursquare helps with your local SEO and NAP data. Visit their business website to claim your business and make sure all the information is correct.
Summary Of The Five Websites Every Business Should Be On
In conclusion, these five websites are a great start to get your business in front of customers that are looking for your product or service. Not only will they extend your reach, but the links created will improve your website’s search engine optimization and will show consistancy to the search engines that your Name, Adress, and Phone Number (NAP) are all the same which will also help with your website rankings. So, take an hour or so and make sure to get in front of new customers!